Making money with food photography stock

I’ve been asked so many times if selling food photography as a stock material makes any sense. In today’s economy I see no reason why you shouldn’t explore this possibility … after all who doesn’t want to make a little extra cash these days? In fact, I started my photography career as a stock photographer.  I have been selling royalty-free stock photographs for a while and will share my thoughts, ideas and concepts with you, along with some suggestions for getting started.

004I’m not going to cover the whole idea and concept of royalty-free stock because it will take too much time. I would like to concentrate on how to sell your food photos. As you might now, there are many stock photography websites/companies out there. The process of opening your contributor’s account is pretty straight forward. In many cases you will be required to submit at least 10 photos as a part of the initial inspection. Based on results, stock agency will determine if your work is good enough in regards to quality, artistic aspect and most of all profitability. Once you pass this test, you can start selling.

As I mentioned before, food photography stock is a very specific and niche market segment. Not so many contributors are ready to explore these waters simply because food photography requires knowledge, investment, experience and time. And this is totally normal. I haven’t met one food photographer that specializes in all aspects of photography. Someone once said “Jack of all trades – master of none” … I can’t agree more.

There are two types of stock agencies out there. Websites such as IStockphoto, Shutterstock, Fotolia, Dreamstime sell pretty much anything and everything … from lifestyle and concept to people and landscape photography … everything goes. As a food photographer, you’ll find a little bit less competition on these sites, simply because you’re looking at huge volumes and wide variety of material. On the other hand, there are agencies that specialize in selling and promoting only food photography stock. Some of the most popular are Stockfood, Foodphotolibrary, Fotofood etc. If you are new to this whole stock concept, I would suggest get your feet wet on general stock sites and then move on to something more specific.

Now, there are some suggestions and recommendations I would like to give you before you dip into stock market.

Photo quality
Many online stock sites have a minimum technical requirements. Generally speaking, you want to start with a decent 8-10 megapixel camera. A digital SLR camera, one that you can change lenses on, is much more desirable as they produce better quality images.

Post processing
Photographs can often be improved by making adjustments to them, such as:

  • Cropping
  • Color
  • Density
  • Shadow detail
  • Sharpening

In food photography this is really important because very few shots you’ll take won’t require post processing. As a rule of thumb, 99% of your photographs need some sort of touch-ups and fine tuning. For this reason you’ll need a basic photo-editing program. I would recommend Adobe Photoshop but Photoshop Elements or Adobe Lightroom will be more than enough.

Investment
As you progress, you will find yourself searching for better cameras and lenses, lighting gear and other photo equipment. One thing that will differentiate you as a food photographer from the rest of the pack is the actual production cost. When I started selling food stock I was unaware of the total cost and up for a big surprise. My operating cost was really high. So high that I started questioning my entire business concept and overall ROI (Return on Investment).

I realized much later there is an expense associated with pretty much everything that goes into food photography production. Stuff like props (plates, glasses, table cloths, utensils etc.), accessories (brushes, burners, glycerin, fake ice etc.) and photo equipment will definitely take a toll on you wallet. Oh, and food … don’t forget the cost of food, it could be quite expensive.

To be honest, it could take a couple of years before you recoup all of your investments and start turning the profit. This might sound discouraging but on the long run it could be rewarding.  Like any other business startup, the fruits of success always grow on the tree of hard work and investment.

What should I sell?

I’ve been hearing this question all the time. Generally, you can sell all sort of food stock but naturally some subjects will always sell better than others. The best way to determine what’s really profitable and what kind of food photos sells the best, is to do a research. Go and visit some of the major stock websites and search their food portfolio. This will give you a pretty good idea what sells exceptionally well, which food photos are a mid-pack contenders and of course what doesn’t sell very well. From my experience, photographs of prepared food are on top of the list and generally sell quite well. Raw food subjects are easy to shoot (white background setups) but you won’t get rich selling those …. there are just too many of them out there.

0069When you start your royalty-free stock career, I would suggest you submit your best work, regardless what it is. Subjects you feel the most comfortable shooting will end up being your best. There is always room for improvements but this comes with time and experience.

A long time ago, someone gave me an advice and I will share with you. When selling your work online, you always need to put yourself in buyer’s shoes. No matter how happy and proud you are with that steak photo, you got to compare it with some of the best work you’ll find online. Don’t forget one thing … anyone who spends money wants the best bang for a buck and naturally the professional looking food photographs sell the best. Believe it or not, but I found so many of my royalty-free stock in leading food and lifestyle magazines … this could give you an idea who could end up buying your work.

Food stock photography agency resources:

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Lighting – where to place your main light source?

In general, there is no rule for lighting setup although most of the food photographers today tend to use main light behind the “subject”. Don’t forget, the most important thing food photographers need to do (before start shooting) is to decide what kind of “look” they’re going for.

There are many ways you can approach the subject and present it in a different “mood” by utilizing the light. Either you go for high or low key, every “look” needs to be planned ahead and of course accompanied with adequate propping, focus and composition. Once you decide how your photo should look like, the next question will be where to place your main light source? Beside actual position and angle, very crucial thing is to adjust intensity. Too much of it could cause really harsh shadows.

Many people new to food photography place their main light(s) in the front of the subject which can cause all sorts of problems … over exposure, intensive reflections and loss of 3D effect. When working with strobes, I tend to place my main light behind the subject and fill the front or sides with secondary light or in many cases with bouncers (white cardboard or mirrors). Remind you, the main strobe is almost always filtered with appropriate lightbox or a simple transparent material. Keep the power of this light at minimum because food doesn’t really require too much of it. You can achieve the same effect by using a simple external flash (I use Canon 430 EX) but again try to modify it or at least bounce it off the ceiling or wall. As mentioned so many times before, try to picture in your head how light actually approaches your food subject. Where you can expect to see shadows? Which side of your food plate will be lighten more than other? Is this the way you want to present your photo? In my opinion, playing with shadows in food photography is a challenge but when done properly, these photographs look much, much better compared to shadowless image.

Sample 1: Image taken with main light placed in the back of the subject


Sample 2: Light positioned above the subject


Sample 3: Main light positioned on the left side of the subject